k.urate
Inside the Kurate store: the lotus logo on the wall, illuminated routine shelves marked 1 Cleanse to 5 Sunscreen, and a central island of sheet masks

01Korean beauty · Beirut

SEE. FEEL. TRY.

Hero products. Carefully curated.

Discover Kurate Partner with us

Korean beauty, thoughtfully selected for Lebanon.

Discover standout Korean beauty products selected through careful research, evaluation and testing.

Kurate brand artwork: the lotus logo above a Seoul skyline and the Beirut coastline, joined by a ribbon of water and a white lotus flower

02Who we are

Meet Kurate.

A new home for Korean beauty in Lebanon.

A curated, multi-brand destination. We don't make our own products — we research, test and choose the ones worth discovering.

Discover

Explore Korean beauty brands and products.

Understand

Learn ingredients, purposes and routines.

Choose

Find what suits your needs and preferences.

Less guessing. Better skincare.

03Our selection process

Not everything makes the cut.

We carefully evaluate what deserves a place on our shelves. Popularity alone is not enough.

Hero products. Not just more products.

400*
Planned products
up to20
Planned categories
Carefully
Evaluated

* Planned launch assortment, subject to final supplier agreements.

A book and stone on a marble counter

01

Research

Research brands, ingredients, product positioning and available performance information.

Ginseng root, a classic Korean skincare ingredient

02

Evaluate

Assess differentiation, market recognition, formulation information and suitability for our assortment.

A serum dropper over glass bottles on stone

03

Test

Products go through testing by the Kurate team and its consultants.

A line-up of Korean serums, tubes and creams

04

Curate

Select products that meet Kurate's standards for the retail assortment.

04The shopping experience

Skincare shouldn't be complicated.

The store follows the Korean skincare routine — five steps, in order, on one wall.

The Kurate routine wall: lit shelves under illuminated signs reading 1 Cleanse, 2 Tone, 3 Serum, 4 Cream, 5 Sunscreen

A trained team on the floor — guidance based on your skin, your needs and your routine.

Central island

Sheet masks, all around.

Explore the sheet mask display on every side of the central island.

The central island of the Kurate store, with sheet masks displayed on shelves around its sides

You don't need to know everything about skincare. That's what we're here for.

05Our vision

Starting in Lebanon. Thinking bigger.

Lebanon is where Kurate begins. Our vision is to grow into a recognized Korean beauty destination across additional markets.

Potential future expansion markets

  • Cairo
  • Baghdad
  • Amman
  • Tehran
  • Turkey
  • Syria
  • Europe
  • GCC
Europe — potential future marketEuropeTurkey — potential future marketTurkeySyria — potential future marketSyriaTehran — potential future marketTehranBaghdad — potential future marketBaghdadGCC — potential future marketGCCAmman — potential future marketAmmanCairo — potential future marketCairoSeoul → Beirut · ≈ 7,900 kmSEOULWHERE K-BEAUTY BEGINSBeirutLAUNCH MARKET
Launch marketPotential future market — not an existing locationSchematic · not to scale
The Kurate storefront: the lotus logo and sign above glass doors opening onto the store

06Get in touch

Let's make Korean beauty more accessible.

We're building a new destination for Korean beauty and look forward to connecting with the brands, suppliers and partners who will help shape it.

Partnership inquiries Get in touch

Kurate — Korean beauty, curated.